The plan aims to establish a clear planning framework and urban design guidelines for the new residential neighborhoods planned to the east of the Kiryat HaHagana neighborhood. Initially focused on Area A, the scope of work was later expanded to include an additional site – Area B, known as the Triangle Complex.

Area A – Planning a new residential neighborhood that also includes public buildings and is directly adjacent to Kiryat HaHagana. The main challenge lies in designing a new urban fabric that borders the city’s existing peripheral neighborhoods while integrating harmoniously into the urban landscape and creating optimal connectivity with the surrounding areas.

Area B – Planning a new urban business center in the eastern part of Rehovot, which will also include residential, public, and commercial uses as part of Outline Plan 3003 (TAMA 3003). The plan places particular emphasis on developing the facades along Menachem Begin Road, which is expected to become the main axis of East Rehovot as the surrounding neighborhoods are developed.

Area A
The planning focused on defining preferred street cross-sections, the character of paths and courtyards, with special emphasis on building heights and orientations. The goal was to harmonize the new development with the existing urban edges on the west, east, and north, in accordance with the detailed master plan. The placement of buildings was carefully designed to form pleasant internal courtyards for neighborhood residents. The area was divided into sub-zones, with a guiding principle that no fences or barriers would be erected between plots belonging to the same complex. This approach creates wide, continuous communal spaces within the neighborhood.

Area B – The Triangle Complex
Planning in this zone involved identifying key urban focal points and preferred street cross-sections, which led to defining the desired building facade and placement. A central aim was to establish clear street edges along Menachem Begin Road and other key streets in the complex, as well as to shape the visual identity of the site as seen from the adjacent intercity highway (Route 40, Rehovot–Ramla). As part of shaping the central plaza within the complex, detailed planning guidelines were established. These included ensuring pedestrian accessibility, setting back upper floors to improve scale and light, creating special pedestrian passages between buildings, and defining areas for taller buildings to emphasize urban focal points.